I’m a Salesforce consultant with over 16 years in digital: from interface design to process automation and artificial intelligence.
I started as a web developer and earned a degree in Multimedia and Interaction Design. For years I designed and built websites for companies and professionals, and that left me with something I bring to every project: thinking first about the people who will use the tool every day.
Today I work on Salesforce end to end: I map how your team works, design the solution and take it to production with Flows, Apex, Lightning Web Components, Data Cloud and Agentforce. What I build has to be used: clear screens, well-designed permissions and processes that truly save time.
How I can help you with Salesforce
Agentforce & AI
Agents that answer, qualify and act inside your Salesforce, with clear rules about what they can and can’t do.
What’s included
- Agent design with Agent Script: topics, instructions and custom actions
- Actions connected to your Flows, Apex and real data
- Clear limits: what the agent can do, with which data and when it hands off to a person
- Testing with real conversations before publishing each version
Data Cloud
I bring your customer data into one place to build useful segments and activate them across sales, service and marketing.
What’s included
- Data ingestion from Salesforce and external sources
- Data modeling and a unified profile for each customer
- Segments and activations for sales, service and marketing
- Data ready to power AI agents and journeys
Flow automation
Approvals, assignments, alerts and calculations your team does by hand today run on their own, with no errors or delays.
What’s included
- Mapping the current process before automating it
- Screen, record-triggered and scheduled Flows
- Automated approvals, assignments and notifications
- Migration from Process Builder and Workflow Rules to Flow
Custom development
Apex and Lightning Web Components for when out-of-the-box isn’t enough: integrations, custom screens and complex business logic.
What’s included
- Apex: triggers, invocable classes and tests
- Lightning Web Components for custom screens
- API integrations with other systems
- Clean deployments with Salesforce CLI and version control
Marketing & journeys
Campaigns, segments and automated journeys connected to your CRM, so every contact gets the right message at the right time.
What’s included
- Campaigns and segments built on your CRM data
- Event-driven journeys: onboarding, renewals, reminders
- Emails with reusable content and a consistent brand
- Cleanup of everything left behind by each test
User experience
Layouts, Lightning pages and permissions designed for each role. A Salesforce that’s easy to use is a Salesforce that gets used.
What’s included
- Lightning pages and layouts tailored to each role
- Well-defined profiles, permission sets and field visibility
- Testing with each user’s real profile, not just as admin
- Guides and training so the team adopts it
Web design & development
Custom websites for companies and professionals: design, development and launch, with the same focus on the people who use them.
How I work
- Discovery
I learn how your team works today, what slows it down and what data it has. Before touching anything.
- Proposal
I present a concrete solution: scope, priorities and what gets solved first.
- Implementation
I build in a sandbox, test with each user’s real profile and deploy to production in an orderly way.
- Ongoing support
Guides, training and adjustments after go-live, until the team fully adopts it.
My journey
- Since 2009Web development
I started writing HTML, CSS and JavaScript, and never stopped building.
- EducationMultimedia and Interaction Design
A degree focused on interfaces, interaction and user experience.
- WebsitesCompanies and professionals
Custom websites for Arana SA, PB Portones, Nyken Automatización and Podología Stella, among others. See portfolio →
- TodaySalesforce end to end
I manage the platform of a business group: sales, billing, contracts, service and marketing with Agentforce and Data Cloud.